Traditional marketing strategies used to include things such as television and radio advertisements, press releases and newsletter campaigns. However, as a result of the internet revolution, marketing has had to change dramatically in order to keep up with its target audience.
Most of us nowadays have access to the internet, whether it is via a PC or a smart phone. Social media sites such as Twitter, LinkedIn, Facebook and Google+ have allowed us to communicate with friends and business contacts on an instant basis, so many organisations have had to change the way they conduct their advertising and PR in order to keep up to date with these changes.
A user friendly and professional website can really help to attract customers to the product or service. Most websites are now also becoming responsive, which means they can be seen and utilised easily by those users who use their smart phone more regularly than their PC.
Shopping cart sites can also allow customers to make an instant purchase if they wish to. Most large retail stores also have an extensive website where their customers can make purchases at any time of day or night. Smaller suppliers may also conduct all of their business via the internet, as this means they do not have the costly overheads of running and maintaining a shop or storing huge amounts of stock.
By having a strong online presence, businesses can either create a new brand or they can continue to promote their existing image in a strong and positive way. The internet means they have greater access to their target market, which could also become much wider if necessary.
Social media is a great way of increasing communication between an organisation and its audience, and if used correctly it can be an extremely powerful and positive tool.
If you are interested in social media and wish to find out more about how a social campaign could help to promote your business, then visit our website www.seo-it-right.co.uk or get in touch, we’d love to hear from you!